Tijdens de VOV-Pitstop van 22 januari 2026 ontstond er een bijzonder boeiend panelgesprek rond L&D in turbulente tijden. Tijdens het gesprek werd duidelijk dat organisaties, ook voor hun L&D-strategie, best verder kijken dan hun eigen onderneming. De PESTLE-analyse blijkt een goede aanvulling of alternatief te zijn voor de gekende SWOT-analyse.
Panellid Josphine Sechi, global director of talent and development bij Cerba Research, deelt graag enkele van haar resources m.b.t. dit onderwerp.
Articles & Guides (General SWOT vs PESTLE)
- Indeed: A guide to PESTLE and SWOT analysis - explains the difference between the two tools and when to use them. Great for understanding why PESTLE adds value with external context. Guide to PESTLE and SWOT analysis (Indeed)
- SWOT & PESTLE Analysis: 5 Important Questions Answered - clarifies how PESTLE extends the analysis of external forces beyond SWOT. SWOT and PESTLE Analysis Q&A
- “Beyond SWOT: A New Approach to Strategic Planning” (Innovative Human Capital) - makes the case that SWOT is static and suggests PESTLE for more dynamic, external insight. Beyond SWOT: PESTLE for Strategic Planning
- LinkedIn article on SWOT and PESTLE basics - good quick reference for differences in focus (internal vs external). SWOT & PESTLE Analysis (LinkedIn)
Academic / L&D-Relevant Resource
- CIPD L&D Context report while not specifically about SWOT vs PESTLE, this assignment-style report uses both in an L&D context (identifying internal/external factors influencing L&D strategy). CIPD 5LDP L&D Context Analysis (Desklib summary)
Other Useful Materials
- Oxford Management and other training providers offer courses and materials that combine SWOT & PESTLE for strategic planning (helpful if you want deeper study). https://oxford-management.com/course/applying-swot-pestle-in-strategy-development?utm_source=chatgpt.com
- ManagementSite explains how to run a PESTLE analysis and why external scanning benefits strategic planning broadly. https://www.managementsite.nl/tql/strategie-bestuur/strategisch-management/hoe-wordt-een-pestle-analyse-uitgevoerd?utm_source=chatgpt.com
Pitstopverslag: PESTLE vs. SWOT